Categories

Best Overall Short-term and Not-for-profit Marketing Initiative

Company

National Collective of Independent Women’s Refuges Inc

Marketing Initiative

Safe-night-a-thon

Marketing Partner

Eightyone

Judges’ Comments

“Simple consistent messaging that has become a comms currency, with an execution that reached a wide audience/ mass market appeal and unique hooks. The judges were impressed by the cleverness of the creative and complexity of the execution, leveraging the audiences of the influencers involved. It has a platform that can be built on and leveraged annually. Importantly, they exceeded their goals with a 700 percent increase vs LY campaign and funded over 31,000 safe nights when NZ needed it most.”

Finalists

(Not-for-profit Short-term Marketing Initiative) Born Bred; Dementia Auckland; Motor Neurone Disease Association NZ