A LESSON IN RAISING BRAND AWARENESS

Global investment brokerage Tiger Brokers NZ has taken a sizeable bite out of the competitive local online share trading market since the launch of its Tiger Trade app marketing campaign.

The Investor Cats campaign by agency Calibre + Candor has seen weekly downloads of Tiger Trade, which gives investors access to stocks, ETFS and options on the US, Australian and Asian markets, increase by nearly 140 percent since the marketing campaign started in August. The number of users who have registered accounts has quadrupled in the same period.

Head of Marketing at Tiger Brokers, Vince Beckett, says the Investor Cats campaign successfully raised awareness of what Tiger Trade offers as well as tapping into the local Kiwi investor market.

“The online share trading market is increasingly competitive, and like in any sector, your brand has to stand out through a combination of great creative and an easy-tounderstand message.

“The Investor Cats campaign not only connected with Kiwi investors, it also showcased the capability and benefits of Tiger Trade.”

Research from earlier this year by Finder showed 38 percent of Kiwis have shares, making it the most common form of investment.

Greg Boland, Tiger Brokers New Zealand CEO says real time data is key to making informed investment decisions at a time when markets are volatile.

“It’s a challenging time for investors. What drives consideration and uptake for people in the online share trading market is having the best tools and information to make informed investment decisions.

“Kiwis are savvy and have a great appetite for investing. They are investing in overseas markets increasingly and they are demanding access to tools such as live data to ensure they have the latest information in front of them when making investment decisions.”