SPOTLIGHT ON DIGITAL

IAB New Zealand released its 2022 Digital Advertising Revenue Report in November providing a snapshot of the first half of 2022 along with trends, to provide a contextual overview of the New Zealand digital advertising market.

Total digital advertising revenue in New Zealand reached $991.4 million in the first half of 2022, achieving 17.3 percent growth on the same period in the previous year.

In H1 2022, channel growth was led by classified/directories with 22.8 percent growth on the same period in the previous year, followed by social at 20.7 percent, search at 16.6 percent and total display at 10.3 percent.