INTRODUCING THE ‘TITTLES’ – POWERBALL JACKPOT’S REFRESHED RETAIL CAMPAIGN

The revitalised creative introduces Kiwis to the two Powerball dots in 3D and with arms, legs and very big personalities.

This creative plays an important role in getting lotto players to purchase tickets and while still consistent with the brand platform ‘Imagine’, offers a more flexible asset that can be adapted and made relevant and of the day.

With Lotto’s Powerball Jackpot creative appearing on screen every single day, it was time for a refresh.

“The minute you see it you know it’s Lotto. We have added a bit more humour and personality.

“We have immediately seen from the launch of that campaign a lift in sales. It’s about the excitement of driving you to buy a ticket, versus ‘Imagine’ which is trying to keep that dream alive in the customer journey,” says Annemarie.