SUPPORTING THE NEXT GENERATION

As well as facilitating the collaboration with Drax Project, the Tiger Uncover project also supported the release of imugi’s new track by:

■ Creating long form video content to help tell imugi’s story and illustrate their journey in the music industry thus far.

■ Purchasing $450,000 worth of advertising to drive awareness of the collaboration and promote the new track on Spotify, the music video, and the longer form content. The ad campaign will feature across Youtube, Facebook, Instagram, Spotify, street posters and radio.

■ Filming a music video to support the launch of the new track.

■ Hosting a launch party to introduce the new track to the industry.

■ Facilitating interviews with imugi and Drax Project across several mainstream radio stations to help build general awareness.