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New Zealand Truck & Driver - - Contents -

The lat­est in the world of trans­port, in­clud­ing…. long­time Fuso dealer

Keith An­drews scores new suc­cesses in the NZ new truck in­dus­try; Trans­port In­vest­ments adds NZL and Move Lo­gis­tics to its busi­nesses; gi­ant Ger­man trailer maker Sch­mitz Car­gob­ull moves into NZ

LONG­TIME FUSO/MIT­SUBISHI DEALER KEITH An­drews has now also be­come a Mercedes-Benz dealer – con­tin­u­ing a re­mark­able re­cent ex­pan­sion in New Zealand’s new truck in­dus­try.

e Mercedes-Benz ap­point­ment sees Keith An­drews Trucks (KAT) – the coun­try’s big­gest Fuso dealer – join long-es­tab­lished Auck­land-based Merc and Freight­liner dealer Trucks & Trail­ers in sell­ing the Ger­man brand’s trucks through­out the North Is­land.

e deal comes hard on the heels of An­drews be­ing ap­pointed the new dis­trib­u­tor of Fuso trucks in NZ.

And the Mercedes-Benz ar­range­ment be­gan the same month that the An­drews-owned Fuso NZ op­er­a­tion man­aged to top long­time mar­ket leader Isuzu in monthly truck sales – just seven months af­ter it took over the rep­re­sen­ta­tion.

Fuso achieved it by regis­ter­ing 101 trucks in May – be­com­ing the rst make to top Isuzu’s monthly sales in 18 months. Isuzu has dom­i­nated the mar­ket for 17 years – tak­ing over the No. 1 spot from Fuso in 1999.

Last year, Fuso ranked third, with a share that had slumped from its 28.5% in the late ‘90s to just over 10%, prompt­ing the de­clared longterm aim of Fuso NZ MD Kur­tis An­drews (Keith’s son) – to “re-es­tab­lish Fuso as the No. 1 truck brand in NZ.”

Pi­eter eron, se­nior man­ager Daim­ler Truck & Bus NZ, says that ad­ding a sec­ond North Is­land Mercedes-Benz dealer is “the right thing to do for our cus­tomers. It’s the right time.

“We’re grow­ing – we’ve got new prod­ucts. We’ve got growth plans and mar­ket share as­pi­ra­tions.” e ap­point­ment co­in­cides with early sales of the long-awaited new-gen­er­a­tion M-B Ac­tros and Arocs mod­els – ex­pected to boost the make’s sales dra­mat­i­cally.

eron says that Mercedes has en­joyed “a very good start to the year. It’s com­ing o a lower base, ob­vi­ously, but we’re liv­ing up to the ex­pec­ta­tions we’ve set – and ex­ceed­ing them.”

He says that Trucks & Trail­ers is “a strong part­ner – and they’re do­ing very well at the mo­ment….. We’re work­ing with them very closely and it’s in our in­ter­ests that our deal­ers are suc­cess­ful.”

And he points out that, even shared by two deal­ers, the North Is­land is big­ger than any Daim­ler Trucks prime mar­ket­ing area (PMA) in Aus­tralia. An un­usual as­pect of the ar­range­ment is that KAT is lim­ited to putting new Mercs only on its Whangarei deal­er­ship…. and not at its branches in Auck­land, Hamil­ton (where a new deal­er­ship is un­der con­struc­tion) and Mt Maun­ganui.

And Keith An­drews says that the com­pany is es­tab­lish­ing a stand­alone M-B sales sta , sep­a­rate from its Fuso sales network.

He says of the M-B deal­er­ship: “We just see it as a very com­pli­men­tary ad­di­tion to the Fuso range – it gives us a range of trucks in the higher horse­power… And it gives us ac­cess to trucks that Fuso don’t have – like big 4x4 prod­ucts.”

Trucks & Trail­ers owner Mark Wright says that Mercedes-Benz now has “amaz­ing prod­uct that we need to do more vol­ume in.”

And he adds: “ e re­al­ity is that our busi­ness is built on re­la­tion­ships and a clear un­der­stand­ing of what our cus­tomers need to do their busi­ness.

“Trucks & Trail­ers is 30 years (in busi­ness) this year and we’re the longest­stand­ing Mercedes-Benz dealer in NZ.

“We be­lieve that we have the peo­ple, the prod­uct knowl­edge and the fa­cil­i­ties, and have made the in­vest­ment into the brand and prod­uct to be able to pro­vide the very best to our cus­tomers.

“It’s not about the ex­pe­ri­ence in the show­room – it’s about the ex­pe­ri­ence over a ve, 10, 15, 20, 30-year pe­riod with us – work­ing with our cus­tomers and the Mercedes-Benz prod­uct.

“We’re very con dent in our abil­ity to look af­ter our cus­tomers as we’ve al­ways done.”


Keith An­drews Trucks’ Whangarei deal­er­ship is the only KAT branch where new Mercs will stand side-by-side with new Fu­sos

Keith (left) and Kur­tis An­drews

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