A NEW ZEALAND FREIGHT MANAGEMENT service startup that has automated the matchup of customers with freight, and transport operators with space available on their trucks, says it’s quickly gaining support.
Alan Walpole, founder of Auckland-based Freighthub, concedes that making better use of available capacity is not a new idea: “What is new is our ability to use proprietary algorithms to identify where space is across our network – and then eciently and automatically connect that with customers moving goods.
“e feedback from customers is overwhelming: It saves money and it boosts eciency – and we’re di erent from anything else out there.”
Applying digital technology to automate the process of connecting freight with capacity results in “lower transport costs for customers and dramatic improvements in eciency for transport operators.
“No one else in NZ can provide the same level of nationwide eciency and customer support as we can with our technology. It’s that good – and we’ve seen month-on-month customer adoption rates of 40%.”
Walpole reckons that probably its biggest challenge, as it continues to innovate and improve its service delivery and reach – “now that we’re an established provider of nationwide freight – is staying ahead of customer demand.”
While he says “adoption inertia” was expected, the service has been welcomed by the market: “It usually takes just one order through Freighthub to see the advantages of ease of use, convenience and – here’s the big one – substantial savings.
“People give it a try and they’re hooked. It’s the experience they now expect from modern service providers.”
CEO Katrina Hall says NZ’s SME (small to medium-sized enterprise) “road freight opportunity is a billion-dollar market.
“Freighthub does not intend to compete with any carriers, but rather to optimise and connect a fragmented market.”