Freight match-maker

New Zealand Truck & Driver - - News -

A NEW ZEALAND FREIGHT MAN­AGE­MENT ser­vice startup that has au­to­mated the matchup of cus­tomers with freight, and trans­port op­er­a­tors with space avail­able on their trucks, says it’s quickly gain­ing sup­port.

Alan Walpole, founder of Auck­land-based Freighthub, con­cedes that mak­ing bet­ter use of avail­able ca­pac­ity is not a new idea: “What is new is our abil­ity to use pro­pri­etary al­go­rithms to iden­tify where space is across our net­work – and then eciently and au­to­mat­i­cally con­nect that with cus­tomers mov­ing goods.

“e feed­back from cus­tomers is over­whelm­ing: It saves money and it boosts eciency – and we’re di er­ent from any­thing else out there.”

Ap­ply­ing dig­i­tal tech­nol­ogy to au­to­mate the process of con­nect­ing freight with ca­pac­ity re­sults in “lower trans­port costs for cus­tomers and dra­matic im­prove­ments in eciency for trans­port op­er­a­tors.

“No one else in NZ can pro­vide the same level of na­tion­wide eciency and cus­tomer sup­port as we can with our tech­nol­ogy. It’s that good – and we’ve seen month-on-month cus­tomer adop­tion rates of 40%.”

Walpole reck­ons that prob­a­bly its big­gest chal­lenge, as it con­tin­ues to in­no­vate and im­prove its ser­vice de­liv­ery and reach – “now that we’re an es­tab­lished provider of na­tion­wide freight – is stay­ing ahead of cus­tomer de­mand.”

While he says “adop­tion in­er­tia” was ex­pected, the ser­vice has been wel­comed by the mar­ket: “It usu­ally takes just one order through Freighthub to see the ad­van­tages of ease of use, con­ve­nience and – here’s the big one – sub­stan­tial sav­ings.

“Peo­ple give it a try and they’re hooked. It’s the ex­pe­ri­ence they now ex­pect from mod­ern ser­vice providers.”

CEO Ka­t­rina Hall says NZ’s SME (small to medium-sized en­ter­prise) “road freight op­por­tu­nity is a bil­lion-dol­lar mar­ket.

“Freighthub does not in­tend to com­pete with any car­ri­ers, but rather to op­ti­mise and con­nect a frag­mented mar­ket.”


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