TR updates its presence on tv and online
TR GROUP SAYS IT’S CONTINUING TO INNOVATE through its online and tv presence – with a new website and a new tv ad campaign.
e company, which is one of few in the trucking industry to use television advertising as a marketing tool, says that as it “continues to grow from strength to strength,” it’s time to revitalise its tv commercials and its website.
TR Group’s national sales manager Shane O’Grady says that its marketing “plays an important role in our business and in the relationships we have with our suppliers and clients.”
e new website is redesigned to showcase TR Group’s innovations, with simpler, more ecient navigation. Improved visual appeal and a stronger emphasis on video content aims to position TR as a forward-thinking, technologically savvy company.”
e leading truck and trailer lease and rental company’s tv commercials “highlight the importance of trust and partnership.”
Says O’Grady: “We’ve created a series of 12 television commercials designed to capture the spirit and identity that is TR Group.We are a modern and innovative company, focused on building relationships, recognising our heritage, and staying true to our values.
“ e cinematic, storytelling style of these new commercials brings TR Group to life and establishes the company as the easy choice when it comes to heavy vehicle eet management.
“ e authentic representations of what TR Group does for their customers every day, and the link to companies like TIL, Z Energy, Fulton and Hogan, and Winstone further solidies TR Group’s brand as the leader and rst choice in trucks and trailers, rental and lease.”
e tv commercials aim to capture the spirit of TR Group