TR up­dates its pres­ence on tv and on­line

New Zealand Truck & Driver - - News -

TR GROUP SAYS IT’S CON­TIN­U­ING TO IN­NO­VATE through its on­line and tv pres­ence – with a new web­site and a new tv ad cam­paign.

e com­pany, which is one of few in the truck­ing in­dus­try to use tele­vi­sion ad­ver­tis­ing as a mar­ket­ing tool, says that as it “con­tin­ues to grow from strength to strength,” it’s time to re­vi­talise its tv com­mer­cials and its web­site.

TR Group’s na­tional sales man­ager Shane O’Grady says that its mar­ket­ing “plays an im­por­tant role in our busi­ness and in the re­la­tion­ships we have with our sup­pli­ers and clients.”

e new web­site is re­designed to show­case TR Group’s in­no­va­tions, with sim­pler, more ecient navigation. Im­proved vis­ual ap­peal and a stronger em­pha­sis on video con­tent aims to po­si­tion TR as a for­ward-think­ing, tech­no­log­i­cally savvy com­pany.”

e lead­ing truck and trailer lease and ren­tal com­pany’s tv com­mer­cials “high­light the im­por­tance of trust and part­ner­ship.”

Says O’Grady: “We’ve cre­ated a se­ries of 12 tele­vi­sion com­mer­cials de­signed to cap­ture the spirit and iden­tity that is TR Group.We are a mod­ern and in­no­va­tive com­pany, fo­cused on build­ing re­la­tion­ships, recog­nis­ing our her­itage, and stay­ing true to our val­ues.

“ e cin­e­matic, sto­ry­telling style of these new com­mer­cials brings TR Group to life and es­tab­lishes the com­pany as the easy choice when it comes to heavy ve­hi­cle „eet man­age­ment.

“ e au­then­tic rep­re­sen­ta­tions of what TR Group does for their cus­tomers ev­ery day, and the link to com­pa­nies like TIL, Z En­ergy, Ful­ton and Ho­gan, and Win­stone fur­ther so­lidiŠes TR Group’s brand as the leader and Šrst choice in trucks and trail­ers, ren­tal and lease.”


e tv com­mer­cials aim to cap­ture the spirit of TR Group

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