EROAD adds marketing experience
ELECTRONIC COMPLIANCE SERVICE SUPPLIER EROAD is building its marketing capabilities with the creation of a new chief marketing o cer role – and the appointment of much-experienced Kiwi Genevieve Tearle to ll it.
e University of Waikato-educated Tearle has worked in major marketing roles globally – with Philips in Europe, India and Asia, working in consumer durables, consumer electronics, lighting and fast moving consumer goods.
Most recently she was chief marketing o cer for Fisher & Paykel Appliances.
EROAD CEO Steven Newman says that “improving marketing competencies has become increasingly important….as we continue to expand beyond our strong base in NZ, across the USA and into Australia.
“Genevieve brings a wealth of international experience gained in global markets, and we look forward to her bringing this expertise to benet EROAD.
“We’re delighted that Genevieve has agreed to join EROAD and build our marketing team and competencies. We look forward to her having an impact on the commercial success of the business.”
e new role,he adds,“will enable us to build global marketing capabilities. In particular, the business is focused on developing capabilities in marketing strategy, demand generation and product marketing management.”