Isuzu No. 1 for 20th year in a row

ISUZU TRUCKS HAS EXTENDED ITS streak as the No. 1 truck make in New Zealand to a milestone 20 years.

And, once again, it has backed up its overall market dominance – with 1261 trucks with a gross vehicle mass over 4.5 tonnes registered in 2019 – by also leading the sales in the light-duty, medium-duty and heavy-duty market segments.

General manager Dave Ballantyne thanks “all of our customers – from single truck owners to the major fleets who have supported Isuzu trucks over the past two decades,” for the standout achievement.

He also acknowledges the make’s truck dealer network and its authorised service partners “for their efforts and hard work in achieving this result.”

The ongoing sales success is, he says, the result of a renewed focus over recent years “on enhancing the end-user experience, increased head office engagement with the factory in Japan and ongoing investment by dealer partners.

“I firmly believe that we have one of the most comprehensive and committed dealer networks in the country and they have been crucial in the success of Isuzu trucks in NZ over many years.

“The network believes in and is committed to Isuzu: Their passion and enthusiasm for the product shows through time and time again.”

Ballantyne reckons that Isuzu trucks are increasingly fit for purpose and their quality and all-round functionality also improves year on year – “and this is reflected in our ongoing sales success.”

The new decade starts with Isuzu head office having crystallised plans for the coming years, Ballantyne says: “Our overall goal is to keep the momentum going as a collaborative approach between Isuzu Japan, our dealer network and Isuzu NZ, with the ultimate objective to grow our customer base and support existing and new customers to the absolute best of our abilities.”

T&D