Bridgestone’s voted the most trusted...again

BRIDGESTONE HAS RETAINED THE TITLE OF Zealand’sMostTrustedTyreBrand in the annual Reader’sDigestMost TrustedBrands survey….for the fifth year in a row.

In Australia it outdid that – notching up its eighth consecutive victory, making it the only brand to have won the tyres category since it was introduced in 2014.

Firestone recorded its fifth straight year as the highly commended brand in NZ – giving the two brands a clean-sweep of the awards here since the tyre category was introduced in 2015. Firestone won it the first two years.

Bridgestone Australia & NZ MD Stephen Roche says that maintaining trust is key to Bridgestone’s future business direction.

“To win this award eight times in Australia and five times in New Zealand highlights that Bridgestone understands the needs of motorists. By providing safe, reliable and quality tyres they can depend on, it forms the platform for how we will continue to be the trusted source of tyres and automotive solutions into the future.”

For NZ and Australia, this means an increased focus on Bridgestone’s network of stores and an ongoing commitment to understanding customers’ needs and providing solutions to meet the evolving needs of the industry.

“Building on the trust we’ve earned with our customers is a key part of our future vision. We remain committed to identifying the needs of customers and delivering solutions that meet these needs and advance mobility,” says Roche.

“Australians and NZers have an undeniable affinity with our brand and we’re committed to strengthening their trust in us into the future by continuing to provide tyres, services and solutions they can put their trust in, meeting customers’ needs and advancing our industry.”

T&D