Terex dumped... Rokbak rules

ARTICULATED OFFROAD DUMPTRUCK SPECIALIST Terex Trucks has been rebranded as Rokbak.

The Scottish manufacturer – owned by the Volvo Group since 2014 – says the name Rokbak “represents an exciting new future” for the articulated trucks it’s been building since 1982.

Rokbak managing director Paul Douglas says: “Our company has an incredible history and a proud heritage.”

Becoming part of the Volvo Group “allowed us to make major improvements in every part of our business. Millions of pounds have been invested in improving our products, modernising our facilities, expanding our network and developing our people. It has been a process of continual evolution.”

The company has introduced Stage V engines for better fuel efficiency and operation, a new transmission on the RA30, its Haul Track telematics “and a stronger focus on operator wellbeing and safety.”

Adds Douglas: “That’s why we feel it’s right to recognise this evolution with a new brand name to launch an exciting new chapter in our history. And we’ll keep investing to further improve our machines for our customers.”

Rokbak says that for 40 years “the company has never wavered in its promise to customers to deliver powerful and reliable articulated haulers – and that legacy remains front and centre within the new brand.”

Rokbak’s heritage dates back to 1934, when the American Euclid company built its first offroad dumptruck. Euclid was bought by General Motors in 1953 and the earthmoving division was renamed Terex in ’68.

In 1992, five years after it was sold by GM, the new owner formed the Terex Corporation…which, 22 years on, sold the offroad truck business to current owner, the Volvo Group.

Rokbak currently has two models – a 28-tonne payload RA30 and 38t RA40.They are, it says, “the most productive and efficient articulated haulers the company has ever made.”

Douglas says Rokbak has “very healthy” orders for the new brand – “and we want to further expand our reputation, dealer network and market share.”

The company has, he adds, “a clear vision for where we want to go and who we want to be.”

T&D