LOVE at first sight

Following the release of the moochi Bridesmaid Collection, the label shares its top tips for dressing an elegant entourage

Where did moochi’s bridesmaid collection come from?

We noticed increasing numbers of brides visiting moochi stores on the search for bridesmaid outfits. To make things easier, we decided to create the moochi Bridesmaid Collection, a chic selection of the label’s 10 most loved styles. Each is available in numerous colours, with a mix of long, short, loose, fitted, sleeved and sleeveless options.

What’s the key to keeping bridesmaids happy in their big day attire?

Involving bridesmaids in the dress planning and selection process ensures everybody is excited about their outfit. Be sure to take your bridesmaids’ opinions into consideration – wearing the appropriate length, sleeve style or shoes can be a huge confidence booster. While you may want to keep control over key decisions such as colour, letting your bridesmaids have their say on these elements will mean they feel comfortable and look their best.

If your bridesmaids are all different shapes and sizes, is it wise to dress them in alternate styles?

Mixing and matching style and colour combinations creates a modern, unique look. This allows each bridesmaid’s shape and skintone to be considered and, ultimately, will lead to a happier entourage and better photos on the day. For a cohesive look, choose a few different dress styles in the same shade and fabric. Alternatively, opt for matching styles in a cohesive colour story – for example, an spectrum of sorbet tones or a collection of bold, look-at-me hues.

What styles lend themselves best to being worn after the big day?

Think simple elegance in the form of a modern, clean aesthetic – this means pieces can be dressed up or down depending on the accessories they’re paired with. Look for effortlessly chic embellishments – a tie at a waist, tiered frills at the hemline or eye-catching ruffles and folds.

When should the search for bridesmaid attire begin?

As soon as possible, once your colour palette, theme and date have been settled. At moochi, we aim to deliver dresses within four to six weeks, so avoid disappointment by getting organised well ahead of time.