MURRAY CRANE

WHERE: Florence, Italy WHY: “Summer 2016 is Crane Brothers’ 30th collection and Italian tailoring was a big focus in developing it. Menswear is taking on a softer silhouette and though Crane Brothers’ traditional tailoring has always had more of a British look, we can’t underestimate the importance of Italian fabrics and artisans.” BRING OUT HIS INNER ITALIAN: “One thing the Italians have mastered is the art of relaxed dressing. Clothes need to be comfortable and you need to wear them, not the other way around. The textural nature of our chambray shirt reduces the stiffness and formality of a suit. A sports collar like this is best worn unbuttoned or with a knitted tie for a softer, more relaxed look that’s still very now.”