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Our cus­tomers are some­one like me, they’re in a small New Zealand town. They want comfy clothes that are nice, good qual­ity and a lit­tle bit dif­fer­ent, so if they go out for lunch or to a party, they’re not go­ing to be dressed like every­one else. They aren’t some­one who’s go­ing to be dressed in heels every day and maybe not wear­ing a lot of makeup. They want

some­thing they can chuck on with a pair of jeans and head out the door.

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