KNOW YOUR CUSTOMER
Our customers are someone like me, they’re in a small New Zealand town. They want comfy clothes that are nice, good quality and a little bit different, so if they go out for lunch or to a party, they’re not going to be dressed like everyone else. They aren’t someone who’s going to be dressed in heels every day and maybe not wearing a lot of makeup. They want
something they can chuck on with a pair of jeans and head out the door.