Ca­reer Q&A: PHD’s Louise Bond

Louise Bond, a leader in our me­dia in­dus­try and chair­per­son of me­dia agency PHD New Zealand, shares what her work­ing life looks like

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MY JOB: I lead a team our clients of amaz­ing with com­mu­ni­ca­tions their me­dia and com­mu­ni­ca­tions spe­cial­ists (130 peo­ple) ob­jec­tives. who do in­cred­i­ble work to sup­port

MY CUR­RENT GOAL: I re­cently moved into a broader strate­gic and governance role af­ter of a be­ing men­tor­ing the CEO role for with nearly my senior 20 years. team I’m and look­ing tak­ing for­ward on new to chal­lenges. tak­ing on more

IN­BOX MAN­AGE­MENT: Gen­er­ally, I do emails at the end of the day, but I al­ways scan my email dur­ing the day, so I know what’s ur­gent, then I pri­ori­tise the ur­gent

and the im­por­tant. I have a fil­ing sys­tem that is filed by client.

MY WORK SPACE: Lots of nat­u­ral light, fresh flow­ers, a salt lamp, com­fort­able couches, a stand­ing desk and the lat­est in­dus­try and busi­ness mag­a­zines. I rarely sit down at my desk and pre­fer meet­ings on the couch. There are also a cou­ple of bot­tles of cham­pagne for cel­e­bra­tory mo­ments!

DRESS­ING FOR WORK: I love clothes and work is an op­por­tu­nity for me to dress up. I love sup­port­ing New Zealand fash­ion in­clud­ing Karen Walker, Twenty-Seven Names, World and WE-AR for ca­sual wear. I’m of­ten on the run so my go-to out­fit is fairly prac­ti­cal – I love wear­ing fem­i­nine dresses with flat shoes or chunky boots and ac­ces­soris­ing with fun jew­ellery.

MY WORK RULES: I try my best to be on time for meet­ings and make sure my phone is on silent so that I’m fo­cus­ing on the per­son in front of me. It’s also im­por­tant for me to de­liver on the com­mit­ments

I make my team and clients.

COP­ING WITH STRESS: My men­tal and phys­i­cal health is ex­tremely im­por­tant to how I cope with stress, and how I show up as a CEO and mother. I eat a good diet, get reg­u­lar sleep, ex­er­cise reg­u­larly and med­i­tate ev­ery night be­fore bed. Luck­ily, I’m good at switch­ing off when I shut down emails and fo­cus­ing

on be­ing present for my fam­ily.

DEAL­ING WITH THE ‘CULT OF BUSY’: My role is ex­tremely busy so ef­fec­tive di­ary man­age­ment is es­sen­tial. I al­ways run two lists – the first is a list of all the quick jobs that I do when I have lit­tle pock­ets of time dur­ing the day, like 10 min­utes in be­tween meet­ings, and the sec­ond list is all the big, im­por­tant

tasks. I tackle the sec­ond list first thing in the morn­ing.

CHANGES I’D LIKE TO SEE IN MY IN­DUS­TRY: I’d love to see more fe­male CEOs, more women in board po­si­tions and a more di­verse work­force that bet­ter re­flects New Zealand –

diver­sity of think­ing, age, gen­der, sex­u­al­ity and skills.

WORK VS LIFE: The na­ture of the me­dia in­dus­try means that my work day rarely fin­ishes be­fore 7pm. The end of the day is an im­por­tant op­por­tu­nity to re­group and de­brief with my team.

How­ever, when I leave the of­fice and down tools, it’s 100% time for my­self and my fam­ily.

A WOMAN I AD­MIRE: Nancy Koehn, a his­to­rian of busi­ness at Har­vard Busi­ness School – she was a lec­turer at Om­ni­com Univer­sity in Bos­ton, which I at­tended, and she re­ally chal­lenged how

I cre­ate pur­pose, worth and im­pact. Closer to home, it’s hard not to ad­mire Jacinda Ardern.

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