Career Q&A: PHD’s Louise Bond
Louise Bond, a leader in our media industry and chairperson of media agency PHD New Zealand, shares what her working life looks like
MY JOB: I lead a team our clients of amazing with communications their media and communications specialists (130 people) objectives. who do incredible work to support
MY CURRENT GOAL: I recently moved into a broader strategic and governance role after of a being mentoring the CEO role for with nearly my senior 20 years. team I’m and looking taking forward on new to challenges. taking on more
INBOX MANAGEMENT: Generally, I do emails at the end of the day, but I always scan my email during the day, so I know what’s urgent, then I prioritise the urgent
and the important. I have a filing system that is filed by client.
MY WORK SPACE: Lots of natural light, fresh flowers, a salt lamp, comfortable couches, a standing desk and the latest industry and business magazines. I rarely sit down at my desk and prefer meetings on the couch. There are also a couple of bottles of champagne for celebratory moments!
DRESSING FOR WORK: I love clothes and work is an opportunity for me to dress up. I love supporting New Zealand fashion including Karen Walker, Twenty-Seven Names, World and WE-AR for casual wear. I’m often on the run so my go-to outfit is fairly practical – I love wearing feminine dresses with flat shoes or chunky boots and accessorising with fun jewellery.
MY WORK RULES: I try my best to be on time for meetings and make sure my phone is on silent so that I’m focusing on the person in front of me. It’s also important for me to deliver on the commitments
I make my team and clients.
COPING WITH STRESS: My mental and physical health is extremely important to how I cope with stress, and how I show up as a CEO and mother. I eat a good diet, get regular sleep, exercise regularly and meditate every night before bed. Luckily, I’m good at switching off when I shut down emails and focusing
on being present for my family.
DEALING WITH THE ‘CULT OF BUSY’: My role is extremely busy so effective diary management is essential. I always run two lists – the first is a list of all the quick jobs that I do when I have little pockets of time during the day, like 10 minutes in between meetings, and the second list is all the big, important
tasks. I tackle the second list first thing in the morning.
CHANGES I’D LIKE TO SEE IN MY INDUSTRY: I’d love to see more female CEOs, more women in board positions and a more diverse workforce that better reflects New Zealand –
diversity of thinking, age, gender, sexuality and skills.
WORK VS LIFE: The nature of the media industry means that my work day rarely finishes before 7pm. The end of the day is an important opportunity to regroup and debrief with my team.
However, when I leave the office and down tools, it’s 100% time for myself and my family.
A WOMAN I ADMIRE: Nancy Koehn, a historian of business at Harvard Business School – she was a lecturer at Omnicom University in Boston, which I attended, and she really challenged how
I create purpose, worth and impact. Closer to home, it’s hard not to admire Jacinda Ardern.