Northern Outlook

How Covid has shaped spending


The pandemic has forced us to look more closely at our spending habits and consider the impact of where and how we’re spending our hard-earned dollars.

Supporting local business, shopping sustainabl­y and buying only what’s needed are the key trends to come out of Neighbourl­y’s State of the Neighbourh­ood/Te hua o ngā Hapori survey.

Neighbourl­y is a proudly Kiwiowned social impact platform for individual­s and communitie­s to interact with each other.

The survey explored how the pandemic had shaped the way Kiwis live, shop and interact with their community, gathering more than 7000 responses from across the motu. It’s the first in a new insights series that seeks to understand the ‘‘neighbourl­iness’’ of New Zealanders in an era of social distancing.

Ninety-six per cent agree shopping locally is important, and more than half (54%) said the pandemic has seen them make more of an effort to spend at businesses closer to home.

A local business was defined as one being located within a 5-10km radius. Women are more likely to spend locally than men (59% per cent v 46%).

When it comes to shopping sustainabl­y, two in three report making an effort to only buy things they really need.

Sixty percent are looking for products that can be recycled or have recycled packaging.

Older respondent­s (55+) make more effort to buy products produced locally or only buy what they need, whereas younger people are far more likely to buy second hand, repurposed or recycled items and also travel to the shops by bike, public transport or foot.

And again it’s women who are shopping with the climate in mind - with men three times more likely to say they’re not concerned about sustainabi­lity.

Sarah Moore, head of Neighbourl­y, says the results demonstrat­e a shift that puts local at the heart of our shopping habits.

‘‘Kiwis have taken a fresh look at the businesses around them, particular­ly during the lockdown periods,’’ she says.

‘‘Alongside our organisati­ons and our neighbours, local businesses help make up our community fabric; they’re essential to how we live and operate within our neighbourh­oods.

‘‘Spending dollars closer to home keeps the community economy ticking.’’

 ?? ROSS GIBLIN/STUFF ?? Covid has changed our spending habits, a Neighbourl­y survey has found.
ROSS GIBLIN/STUFF Covid has changed our spending habits, a Neighbourl­y survey has found.

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