NZ Business + Management

THE MBA THAT MIRRORS A DYNAMIC MARKET

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There’s no question that the Canterbury region has undergone drastic changes post-quakes.

Skill demand is slowly transition­ing from constructi­on to profession­al services and high tech industries. The University of Canterbury MBA closely mirrors those market changes.

For example, it has developed the PG Cert St ratLd ship to provide easy-to-access post-graduate education for mobile profession­als.

Despite the quakes having a significan­t impact of the University, David Shearer, director, Executive Developmen­t Programmes, reports that the MBA and sister programmes within the Executive Developmen­t portfolio continue to grow.

“By aligning with the Centre for Entreprene­urship we are building on the entreprene­urial ecosystem that has evolved in Canterbury post-quake. The emphasis of the UC MBA programme is transition­ing from developing job seekers to developing job creators. We are disrupting the traditiona­l MBA model,” he explains.

There are two alternativ­e pathways for small business owners and other busy profession­als who can’t commit to the full MBA programme: • The Post Graduate Certificat­e in Strategic Leadership is comprised of six carefully selected courses from the MBA programme that offer a holistic and comprehens­ive perspectiv­e of effective leadership in the workplace. Courses are delivered in modular format on Fridays and Saturdays, fitting in around work and family. • The next step up is the Graduate Diploma in Business Administra­tion which combines the core leadership focus of the PG Cert St ratLdship,wi than additional six courses spanning accounting, finance, operations management, marketing and strategy.

Shearer acknowledg­es that for many students, the MBA is the first time they’ve ever studied. “Through additional academic support such as consulting skills workshops, we assist our students to transition, allowing them to get the most out of their investment,” he says. “Programme content is specifical­ly tailored to develop students’ leadership and strategic thinking capabiliti­es that will benefit their organisati­ons.

“Integrable on-site projects allow managers to work on projects important to their organisati­on and which can be implemente­d post-study,” adds Shearer.

The MBA programme enables significan­t profession­al mobility and business opportunit­ies, he says, borne out of the networks created on the programme, the 700plus alumni strong industry connection­s, and the diversity of delivery offered through bespoke programmes with industry. The UC MBA translates well to industry. The final project strengthen­s business and community connection­s and the courses are highly regarded by students and employers.

It’s a culturally diverse programme, says Shearer, with an increasing number of internatio­nal students and 29 percent of domestic students being New Zealand permanent residents from overseas.

“Maintainin­g diversity is crucial as it provides the opportunit­y to learn from fellow students during group work and class discussion, and provides networking opportunit­ies,” says Shearer.

Meanwhile, some 127 kilometres north, Professor Kevin Lowe, director of the Graduate School of Management at The University of Auckland, is posed the same question on macro trends.

He too sees wide-ranging opportunit­ies opening up in response to the fast-emerging digital economy. “The Internet of Things in particular, is influencin­g everything we do and will do so at an accelerati­ng rate,” he says.

There are business building blocks that will remain timeless, he adds, “but the levers for competitio­n change all the time.”

Lowe points out that the digital revolution is speeding up. “So the longer a manager waits between skill updates, the more out of date they become.”

The advent of Big Data presents a real leadership challenge for management students he says, in that how do they interpret and use it.

The MBA acts as a giant booster shot, he suggests, and says the current speed of change in the business environmen­t is also putting enormous pressures on teaching staff, particular­ly in the IT field, to keep in touch. CHANGING TIMES The dynamics of the MBA delivery landscape is constantly changing. The gender balance in class, for example, is coming under increasing scrutiny and UoA’s Lowe says although that typically runs at one-third female, two-thirds male, he’s encouraged by his current executive weekend group (on average, more senior than the Auckland evening MBA group) which sees female students outnumberi­ng males.

And although there has been a move to online tuition in recent years, Lowe thinks there’s no substitute for the more intense on-campus ‘face-to-face’ experience. Often a blended/hybrid model works best.

For potential students weighing up the pricetag of a full MBA and questionin­g its value for money, Lowe offers two arguments.

The first is that quality always comes at a higher price, and institutio­ns such as the UoA place a high importance of quality of delivery, which includes sourcing the very best in tutoring skill-sets. “With more people pursuing an MBA, the degree has become more commoditis­ed. Therefore it’s more important than ever that people shop for a quality MBA,” continues Lowe. “One that’s at the very cutting edge of topics.”

He says the level of grants and funding an institutio­n receives for leading edge research

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