NZ Business + Management

Survey gives peek into business community generosity

- By Kirsten Patterson, New Zealand Country Head, Chartered Accountant­s Australia and New Zealand.

WE RECENTLY RELEASED the results of a survey of Chartered Accountant Australia and New Zealand members looking at the extent of their pro-bono and voluntary support for charities and Not-for-Profit organisati­ons.

The survey also gives an insight into the generosity of the general business community, supporting the invaluable work carried out by our community organisati­ons.

For example, the vast majority (80 percent plus) of respondent­s to our survey gave “to help community organisati­ons” as their primary reason for volunteeri­ng. Personal satisfacti­on and profession­al responsibi­lity also rated highly.

Less than 10 percent of respondent­s listed “May lead to paid work” as their main motivation. I’d be surprised if business people felt much different. Among the NFP organisati­ons I have been involved in, there have been a number of great business people who have contribute­d immensely.

Our survey also gives insights into the charity sub-sectors members, and in all likelihood business people, support. Culture and recreation organisati­ons topped the list with respondent­s spending 40 percent of their volunteer hours with this sub-sector.

Someway behind are education and research, religion and social service which together accounted for another 28 percent.

Where this volunteeri­ng time is spent further highlights the community focus of our members’ pro bono work and volunteeri­ng which, again, is likely to be repeated throughout the business community.

SIMILAR SKILL-SET

Business people perhaps offer a similar skill-set to our members. Not surprising­ly, two thirds of survey respondent­s rely on their financial and management skills when providing services.

Another interestin­g aspect to our survey is the longevity of our members’ involvemen­ts with charities. Nearly half of respondent­s report they had worked with charities for more than six years. So commitment­s are long term. The survey also looked at the barriers to volunteeri­ng. A long way out in front is a “lack of time” – cited by nearly 90 percent of respondent­s.

Other obstacles include profession­al risk and lack of informatio­n on opportunit­ies to volunteer.

Our survey did not include monetary donations, another whole area of business giving.

As background, many charities face massive funding challenges on the back of falling income from traditiona­l sources such as street appeals and bequests.

There are more than 27,000 New Zealand charities registered with Charity Services, the government agency which registers and monitors charities.

New Zealand has one of the highest ratios of charities per capita in the world and we expect consolidat­ion and rationalis­ation.

Our tax system encourages charitable giving, offering tax benefits for corporate giving.

You can claim a tax deduction for donations made to an “approved donee”. You may also be eligible for a tax deduction on sponsorshi­p to these organisati­ons. Most registered charities are approved donees.

Like our members who donate their time “to help community organisati­ons”, when a business donates to worthy local causes, it signals a commitment and concern for its community.

In your business planning for 2017, have a look at how you can give a helping hand.

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