GET READY TO BE INSPIRED

Welcome to the autumn edition of Nzbusiness, which we trust you’ll find both stimulating and informative. We certainly had fun, and learnt a great deal, compiling it.

This issue kicks off with two inspiring case studies. First the story of Brett Band, the industrial designer-turned-watchmaker looking to stamp his mark in what is an incredibly tough niche industry. You can’t help but be impressed by his determination to succeed and by his beautiful bespoke handmade watches.

Jenni Giblin is another example of a business owner putting in the hard graft to realise a long-held dream. Getting her business off the ground has been a major test of her resolve too.

If you’re needing a little assistance to get to grips with your social media marketing (SMM), you should find our lead story on that very subject useful. We were fortunate to get both Werk Agency’s Robbie Lawton and Socialites’ Melanie Spencer on board with this story and their key tips and advice should shine some light on what is an increasing challenging aspect of marketing.

We take a look at the fast-changing face of Auckland’s CBD, which is emerging from an extremely challenging period both stronger and more resilient.

Successful business owners are almost always incredibly interesting people, and this is certainly true of Cordbank’s Jenni Raynish (story on page 24) who built her business out of sheer personal frustration. Her goal is to one day see cord blood banking, like IVF treatment, become accessible for everyone.

We trust you’ll gain some new knowledge and inspiration from our second quarterly edition for 2023. As always, we welcome your feedback on our content and if you have any suggestions for stories or articles in any upcoming editions of the magazine, please don’t hesitate to reach out.

If you’re in business already, thinking of starting a business, or perhaps you’re an old hand at business ownership and you have some great advice to contribute – we’d love to hear from you!

Best regards and enjoy the read.

Glenn H Baker editor@nzbusiness.co.nz