RETAINING CUSTOMERS AND IMPROVING YOUR CUSTOMER REACH

In today’s highly competitive business landscape, customer retention and growing your customer base are essential for the success of any organisation. Retaining existing customers is often more cost-effective than acquiring new ones, and loyal customers tend to be more profitable in the long run. At the same time, growing your customer base is crucial for expanding your business and reaching new markets.

CUSTOMER RETENTION

Customer retention keeps existing customers engaged and satisfied with your products or services.

1. Offer personalisation by addressing customers by name, make recommendations based on their previous purchases, and tailor marketing messages to their interests.

2. Support and assist customers at all stages of the buying process. Providing excellent customer service through responsive communication channels, resolving issues promptly, and going above and beyond to satisfy customers’ needs can go a long way in retaining them.

3. Offer incentives to customers for repeat purchases and brand loyalty. These can include discounts, free products or services, exclusive access to events or products, and more.

4. Asking for feedback shows customers that you value their opinions and are committed to improving their experience. Feedback can be solicited through surveys, feedback forms, social media, or other channels.

ATTRACTING NEW CUSTOMERS

Growing your customer base is about expanding your reach and attracting new customers.

1. Referral programs incentivise existing customers to refer their friends and family to your business. These programs can include discounts, free products or services, or other rewards.

2. Social media platforms are a great way to reach new customers and engage with existing ones. Posting regular, engaging content on social media, running ads, and engaging with followers can help attract new customers to your business.

3. Search engine optimisation (SEO) and content marketing can help attract new customers to your website. Creating high-quality, relevant content optimised for search engines can help your website rank higher in search results and attract more traffic.

4. Partnering with other businesses can help expand your reach and attract new customers. This can include cross-promotion, comarketing campaigns, or joint events.

5. Connect with potential customers and generate leads by attending networking and business events, and stay current with industry trends.

Whatever your business, success is determined by people including staff, customers, partners. Implementing some or all of these strategies can help a business build strong, sustainable customer relationships and achieve long term growth and success.

WHY NOT CONSIDER BARTERCARD IN YOUR MARKETING MIX?

Bartercard provides a platform for reaching thousands of potential new customers, either locally, nationally, or internationally. Bartercard also helps you build relationships with other business members through networking to help you build your customer base.

You can earn reward points for introducing businesses to Bartercard. These may be businesses you want to deal with through Bartercard’s cashless trading platform or those you feel would benefit from being a part of the Bartercard community.

Bartercard’s brewards program is another way to help you attract new business, win the loyalty of your existing customers, and reward you for doing so!

To find out how Bartercard and brewards can attract new customers, win the loyalty of existing business customers, and keep more cash in your business, visit bartercard.co.nz.