5 COMMON SMM MISTAKES

1. Treating social media as a broadcast, not a relationship.

Social media is a two-way street – not just ‘posting’ and expecting a hoard of loyal fans to start showing up. It’s important to interact with your audience, follow other accounts and learn about what people want, and show them some love. Often I see people just lurking and wanting the Internet to come to them.

2. Making content that’s self-serving and not putting the audience first.

You are competing for attention, so make content for social media that’s relevant to potential customers who’re constantly scrolling through entertaining, educational and interest-based content. If you don’t make content that resembles this, your ideal customers will keep scrolling. Simply posting pretty pictures of your products no longer does the trick.

3. Not posting enough.

Post regularly. Identify what works and what doesn’t. Once you’ve honed your voice and style of content you must then stay top of mind. Regular posts will help you stay in the conversation and keep your audience warm for when you have a new announcement or product launch.

4. Only using a single platform.

It’s good to find the platform you’re most comfortable with. Start there and get something good going. But once you’ve got this nailed, get across other platforms too, as there are different types of people to engage with on each platform. This helps protect you from being too dependent on one platform (in case there is an algorithm change or it becomes a stale platform).

5. Not having a solid paid social strategy.

Although great content and jumping trends can help you reach beyond your current audience, this will only get you so far, especially while you wait for that viral video to get big! So, running an engagement campaign or boosting a post will help you get to who you want to reach, and to target. Remember, set some budget aside to help boost your social media growth.