3 MISTAKES TO AVOID WHEN USING SOCIAL MEDIA
1. No one likes a pushy salesman – there are always key promotional messages to communicate but ensure your fans get other information. Around 80 percent interest content and 20 percent promotional is the sweet spot. 2. Posting for the sake of it – make sure the content’s relevant, fun and engaging. It’s about quality, not quantity. 3. Deleting confronting messages – a sure-fire way to get audiences even more fired up! Have a policy about how to respond to negative comments. Use it as an opportunity to turn the customer around and show your brand values.