3 MIS­TAKES TO AVOID WHEN US­ING SO­CIAL ME­DIA

NZ Business - - INSPIRATION -

1. No one likes a pushy sales­man – there are al­ways key pro­mo­tional mes­sages to com­mu­ni­cate but en­sure your fans get other in­for­ma­tion. Around 80 per­cent in­ter­est con­tent and 20 per­cent pro­mo­tional is the sweet spot. 2. Post­ing for the sake of it – make sure the con­tent’s rel­e­vant, fun and en­gag­ing. It’s about qual­ity, not quan­tity. 3. Delet­ing con­fronting mes­sages – a sure-fire way to get au­di­ences even more fired up! Have a pol­icy about how to re­spond to neg­a­tive com­ments. Use it as an op­por­tu­nity to turn the cus­tomer around and show your brand values.

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.