DIG­I­TAL MAR­KET­ING TOOL HELPS BRANDS GROW

NZ Business - - SNIPPETS -

A NEW cre­ative com­mu­ni­ca­tions agency is aim­ing to help New Zealand brands grow in the dig­i­tal space with the launch of an in­no­va­tive dig­i­tal mar­ket­ing in­sight and strat­egy tool.

Stu­dio7 has hatched out of Brit­o­mart’s Movers & Shak­ers and is spear­head­ing a strate­gic ap­proach with its own tried-and-tested tool CRUX, aim­ing to solve a prob­lem many Kiwi busi­nesses face – not know­ing where to best spend their dig­i­tal mar­ket­ing bud­get.

CRUX is used to gather de­tailed in­sights into a brand’s on­line mar­ket­ing ef­forts by analysing a cus­tomer’s life­cy­cle jour­ney. It pro­duces a vis­ual score­card and de­tailed brand re­port to more clearly guide strat­egy and ad­vise a busi­ness on how it stacks up against its com­peti­tors.

CRUX has been de­signed by Stu­dio7 cre­ative di­rec­tor Gianni Russo and the agency’s client ser­vice di­rec­tor Josh Heares, who op­er­ate on the ba­sis that a brand strat­egy de­rived from ro­bust in­sights re­sults in more ef­fec­tive cre­ative com­mu­ni­ca­tion. This ap­proach en­ables brands to bet­ter con­nect with peo­ple.

“Kiwi busi­nesses are mak­ing a real ef­fort in con­tent cre­ation, but the dis­tri­bu­tion of con­tent is of­ten weak and not vis­i­ble,” says Heares. “You only have to see the lack of reach or en­gage­ment on a well-crafted so­cial me­dia post to re­alise this.”

Stu­dio7 sig­nals a fresh di­rec­tion for th­ese two in­dus­try lead­ers, shar­ing a wealth of knowl­edge in cre­ative strat­egy, ad­ver­tis­ing, brand­ing, dig­i­tal, and one com­mon goal – to help brands grow.

JOSH HEARES (LEFT) AND CRE­ATIVE DI­REC­TOR GIANNI RUSSO.

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