DIGITAL MARKETING TOOL HELPS BRANDS GROW
A NEW creative communications agency is aiming to help New Zealand brands grow in the digital space with the launch of an innovative digital marketing insight and strategy tool.
Studio7 has hatched out of Britomart’s Movers & Shakers and is spearheading a strategic approach with its own tried-and-tested tool CRUX, aiming to solve a problem many Kiwi businesses face – not knowing where to best spend their digital marketing budget.
CRUX is used to gather detailed insights into a brand’s online marketing efforts by analysing a customer’s lifecycle journey. It produces a visual scorecard and detailed brand report to more clearly guide strategy and advise a business on how it stacks up against its competitors.
CRUX has been designed by Studio7 creative director Gianni Russo and the agency’s client service director Josh Heares, who operate on the basis that a brand strategy derived from robust insights results in more effective creative communication. This approach enables brands to better connect with people.
“Kiwi businesses are making a real effort in content creation, but the distribution of content is often weak and not visible,” says Heares. “You only have to see the lack of reach or engagement on a well-crafted social media post to realise this.”
Studio7 signals a fresh direction for these two industry leaders, sharing a wealth of knowledge in creative strategy, advertising, branding, digital, and one common goal – to help brands grow.
JOSH HEARES (LEFT) AND CREATIVE DIRECTOR GIANNI RUSSO.