Nic's 5 nuggets
• If you have a distribution model like us, do your homework and ensure you’re matching yourself with like- minded people. The culture’s got to fit. You can’t sell a product without the right people.
• Utilise NZTE’s in- market research to help you
find the right person.
• Be f lexible in your strategy so you can take up
opportunities when they arise.
• Get in front of your customers. Our sales team are
out every two to three months meeting distributers.
• Use your network for getting on- the- ground intelligence. We’re such a small community in the New Zealand food space, so share recommendations and utilise your contacts.