Nic's 5 nuggets

• If you have a distribution model like us, do your homework and ensure you’re matching yourself with like- minded people. The culture’s got to fit. You can’t sell a product without the right people.

• Utilise NZTE’s in- market research to help you

find the right person.

• Be f lexible in your strategy so you can take up

opportunities when they arise.

• Get in front of your customers. Our sales team are

out every two to three months meeting distributers.

• Use your network for getting on- the- ground intelligence. We’re such a small community in the New Zealand food space, so share recommendations and utilise your contacts.