NZ Business - - EXPORT { FEATURE} -

• Make the most of the do­mes­tic mar­ket first to test your prod­uct or ser­vice and build a ‘ war chest' to help you en­ter a new mar­ket. • Do your mar­ket re­search to de­cide which mar­ket will be best for your prod­uct or ser­vice and which chan­nel to cus­tomers you will use. • Visit the mar­ket and even visit trade shows be­fore you de­cide to ex­hibit. It is cheaper to visit than to ex­hibit and you can glean a lot of in­for­ma­tion about com­pet­i­tive prod­ucts, pric­ing and who the best distrib­u­tors are. • Stay fo­cused; don't start ex­port­ing in all di­rec­tions. Do one

mar­ket and re­ally nail it be­fore you move onto new ter­ri­tory. • Talk to other ex­porters. Ex­portNZ can make in­tro­duc­tions to com­pa­nies that have ‘ been there and done that' and are will­ing to share their learn­ings.

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