Elanza Fresh

In­no­va­tive and am­bi­tious pro­tected crop­ping

NZ Grower - - Contents -

Elanza Fresh, a part­ner­ship be­tween David Saun­ders of Katikati and busi­ness part­ner Peter Mol­loy, an es­tab­lished berry fruit grower of Matangi, aims to prove that a wide range of fruits, from berries to figs, per­sim­mons and stone fruit, can be grown com­mer­cially un­der pro­tec­tive canopies.

To this end new “high tun­nel houses” have been erected cov­er­ing 1.25 hectares of a 16 hectare site the com­pany is leas­ing near Katikati, and plant breed­ing of a range of fruits is un­der­way. A four hectare de­vel­op­ment un­der pro­tec­tive canopies is also in op­er­a­tion in the Waikato.

Un­usu­ally for a busi­ness ven­ture, and in par­tic­u­lar for a startup Elanza is in­vest­ing more than 25% of its fi­nan­cial re­sources in re­search and de­vel­op­ment, tak­ing a sig­nif­i­cant risk on achiev­ing its aims to de­velop in­tel­lec­tual prop­erty both in plant va­ri­eties and grow­ing sys­tems, which can be mar­keted to clients. David, who has a de­gree in botany and strong science and busi­ness back­grounds, says the im­petu­ous for the ven­ture in­cludes the fact that pro­tected crop­ping is well es­tab­lished over­seas, “New Zealand is lag­ging be­hind in this area”; and re­search work he had pre­vi­ously been in­volved in showed con­sumers were pre­pared to pay more for high qual­ity food, grown us­ing sus­tain­able meth­ods.

“I also be­lieve New Zealan­ders are no longer go­ing to tol­er­ate the de­grad­ing

Onions NZ Inc. Veg­eta­bles NZ Inc. Process Veg­eta­bles NZ Toma­toes NZ Inc. Po­ta­toes NZ Inc.

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