Lo­ta­toes show win­ning form

NZ Grower - - Product Groups -

Lo­ta­toes™ have beaten out other high-pro­file brands such as Vo­gels, Whit­tak­ers, Skinny and Sam­sung to take out the Best Mar­ket­ing on a Shoestring Bud­get cat­e­gory in the TVNZ–NZ Mar­ket­ing Awards.

T&G launched the lower carb and calo­rie po­ta­toes last year. Grown in Pukekohe and Ohakune, Lo­ta­toes have 40 per­cent less carbs and fewer calo­ries than other com­monly avail­able va­ri­eties.

“Our in­no­va­tive, lower carb spud was a long time in the mak­ing, but it was worth the wait,” said Michelle Singh, T&G mar­ket­ing man­ager New Zealand.

“They have taken the coun­try by storm and we’re thrilled with this lat­est ac­knowl­edge­ment.”

The Lo­ta­toes mar­ket­ing cam­paign was led by T&G’s mar­ket­ing team with sup­port from Ten­fold for brand­ing plus strong pub­lic re­la­tions and so­cial me­dia ac­tiv­ity from in­ter­nal mar­ket­ing and the PR Shop.

▴ The T&G team, left to right, Ben Buchanan, An­drew Keaney,Louise Ma­her, Michelle Singh, Jo Jal­fon and Paul Re­wha cel­e­brate the Lo­ta­toes™ win.

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