NZ Life & Leisure - - Blue-Sky Thinking -

What: A plant- based burger stall on wheels.

How: The slo­gan ‘ Cre­ate the world you want to live in’ un­der­pins the ethos of this bud­ding ze­rowaste busi­ness which serves a menu of plant­based take­away burg­ers from a food truck built out of a re­cy­cled trailer base, steel, pal­lets and cor­ru­gated iron. Ex­as­per­ated by “the to­ken veg­e­tar­ian op­tion” at fast food out­lets, 27- year- old Auck­land en­gi­neer Tim Bur­rows, his brother and a friend set about trans­form­ing a gap in the mar­ket­place into a sus­tain­able start- up busi­ness on wheels. “It was a leap of faith. We were ner­vous that be­ing meat- free could iso­late us in the mar­ket­place. The re­sponse has been phe­nom­e­nal.” Launched in Jan­uary 2016, Wise Boys Burg­ers op­er­ates across mar­kets, fes­ti­vals and cor­po­rate and pri­vate events in Auck­land and be­yond. It steers with an eco- con­scious, eth­i­cal rud­der. “We’ve cre­ated a holis­tic busi­ness we to­tally be­lieve in. Peo­ple can grab a lov­ingly made burger, cre­ated with­out im­pact­ing on the en­vi­ron­ment or at the ex­pense of an­i­mals. Our food scraps are com­posted and our pack­ag­ing is biodegrad­able.” Crowdfunding has re­cently helped fi­nance a par­tial re­fit of the truck kitchen to en­able faster food prepa­ra­tion to meet de­mand. Wise Boys Burg­ers was a win­ner in the 2016 Sus­tain­able Busi­ness Net­work’s Good Food Boost pro­gramme which part­ners emerg­ing food busi­nesses with in­dus­try men­tors. wise­boys. nz

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.