NZ Life & Leisure - - That’s The Spirit -

Along with White Chalk, Hay­ley has launched two af­fil­i­ated la­bels, Ruby & Rain and Beaut. While Beaut’s range of neu­tral-coloured essen­tials only launched in Oc­to­ber, the plus-sized Ruby & Rain range “is go­ing nuts – it keeps sell­ing out”, says Hay­ley.

“It’s de­signed and fronted by my best friend, Mea­gan Te Wi­ata, who kept ask­ing me to de­sign White Chalk clothes for plus-sized women. I de­cided to do a range and it went crazy from the start. Mea­gan left her job and is work­ing on Ruby & Rain full time.”

While Hay­ley says there’s no story be­hind the White Chalk name — “it just popped into my head” — Ruby & Rain is more per­sonal.“Mea­gan chose Ruby be­cause she’s from Ruby Bay, and I thought of rain be­cause in the sum­mer if there’s any talk of rain on the hori­zon, Matt’s mood in­stantly changes and if it ac­tu­ally rains it’s amaz­ing.”

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