How to make a busi­ness bloom

NZ Lifestyle Block - - Feature -

When it comes to net­work­ing, liv­ing in a small, close-knit com­mu­nity has its ad­van­tages.

Jackie got to know Doug and Shar­ron Hales when Doug was prin­ci­pal of her chil­dren's school in Po­ran­ga­hau. When the cou­ple bought Café Nola and Restau­rant in Waipawa, Jackie helped them paint and dec­o­rate the café, and of­fered to bring in flower bou­quets to brighten it up on open­ing day. The flow­ers sold, there were re­quests for more, so Jackie be­gan sup­ply­ing them reg­u­larly.

She's also found Face­book and In­sta­gram to be use­ful busi­ness tools.

"The easy bit is grow­ing the flow­ers, but mar­ket­ing is way out of my com­fort zone. I'm amazed at how much sup­port I've had and how it spreads by word of mouth. I have a cus­tomer at Po­ran­ga­hau Beach who looks for­ward to her weekly bunch of flow­ers. Shar­ron tells me peo­ple of­ten ask when there'll be more flow­ers ar­riv­ing at the café."

Jackie also de­liv­ers flow­ers to her town cus­tomers twice a week and sells them at a cof­fee cart in Po­ran­ga­hau.

"I'll keep do­ing what I do, and the busi­ness will grow or­gan­i­cally. The chil­dren are busy with net­ball, rugby and their horses; it has to be fit­ted in and around our fam­ily life too."

Pho­tos by: Em­m­m­m­m­m­m­m­m­m­m­m­m­m­m­m­m­m­m­m­m­m­mma Boyd Pho­tog­ra­phy

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