NEW GENERATION WORKPLACE A WINNER

It’s not only been a good year for MAN in terms of the New Generation TGX winning the ITOY crown, it also received a Red

Dot in the renowned Red Dot Award: Brands & Communication Design 2020.

“When MAN developed the new truck generation, it was obvious that the driver must be involved from the outset and be the focus of attention. Only in this way do we as a manufacturer know what the drivers really need. We have received a lot of positive feedback from customers and the trade media, and winning this great prize underlines once again that we are on the right track,” says Andreas Tostmann, CEO of MAN Truck & Bus.

The workplace, designed according to the latest and consistent design criteria, allows the driver to intuitively operate the numerous assistance and comfort functions of the new

MAN Truck Generation and therefor to steer his vehicle safely and efficiently. All operating elements are designed in such a way that they do not distract the driver’s attention from what is happening on the road.

Another key criterion in the development of the driver’s workplace of the new MAN Truck Generation was also to offer every driver the same high level of operating comfort quickly and in a self-explanatory manner, regardless of age, professional experience, or technical affinity. With its well-thought-out and practice-oriented driver’s workplace, the new MAN Truck Generation makes a lasting contribution to simplifying the truck driver’s everyday working life.

Tracing its roots back to 1955, the Red Dot Design Award appraises diversity in the field of design in a professional manner, breaking down into the three disciplines of Red Dot Award: Product Design; Red Dot Award: Brands & Communication Design, and Red Dot Award: Design Concept. With more than 18,000 entries, the Red Dot Award is one of the world’s largest design competitions.