All-in-one premises for Steelbro
Best known for its sidelifter trailers, Steelbro is a New Zealand company with a 142-year history and a global presence in 120 countries. It recently moved to new head office premises at 20 Dakota Crescent, Wigram, Christchurch.
“Steelbro’s strategy is to support New Zealand customers by working directly with them, and we have committed to this strategy by purchasing a larger workshop,” said general manager Peter Dobbs.
All functions are located at one site: service and repairs; research and development; sales, assembly and fabrication; technical support; spare parts; and administration.
“The main advantage to customers is they have access to the best product and expert technical support at one location,” added Dobbs. The facility is staffed by a team of 15, headed by Dobbs and supported by research and development manager Richard Brown, workshop manager Paul McKenzie, and business development manager Greg Bailey.
The new premises enable Steelbro to offer a wide range of services to customers:
• New product sales
• Comprehensive supply of genuine spare parts
• Servicing (A and B service or customised packages, COF pre-inspection and
service)
• Trade-in
• Repair and refurbishment
• Technical support and training
• Loan or hire services
“We are developing a nationwide network of service agents to support customers from outside the Canterbury region, who are in turn supported and trained by the technical experts from the Christchurch facility.
“Recently, we have added a parts shop to our website to streamline the parts ordering process for customers, who can use the shop to identify parts and receive a quote,” said Dobbs.
“Steelbro provides a comprehensive range of sidelifters, from four-tonne to 45-tonne lifting capacity. Steelbro staff work closely with customers to develop products that best meet the New Zealand customer requirements.”
Dobbs said that Steelbro’s newest and most popular model was the SB363, a light tare 36-tonne capacity sidelifter featuring Steelbro’s new HYDRAlift hydraulic system.
“This fundamental rethink of Sidelifter control combines the latest in hydraulic piston pump technology and a new advanced proportional control valve. The result is a 30% increase in crane deployment and folding-away speed.”