Saturday February 24 was a big day for Aussie company Ironman 4x4 and its exclusive New Zealand distributor, Christchurch-based Terraquip NZ. That was the day that Terraquip NZ officially opened its new, state- of-the-art interactive 150m2 Ironman 4x4 showroom at 174 Waterloo Road, Hornby. On display in the new showroom is Ironman 4x4’s full range of 4WD accessories and outdoor products including bull bars, suspension, recovery gear, lights and camping gear and to say that company director Vince Rietveld is proud of it is an understatement.
Newest & largest
“We believe this is the newest and largest 4WD product showroom in New Zealand where accessories can be tested including spot lights, light bars, fridges, compressors and winches,” he told NZ4WD magazine’s Niki O’Brien a the official opening function. The new showroom was officially opened with massive
opening specials, giveaways, free food and drinks as well as a bouncy castle and entertainment for the kids. Special guests included Tom Jacob, Managing Director, Ironman 4x4 International, Simon Park, Ironman Australian Sales Manager and Ironman 4x4 dealers from all over New Zealand. Tom Jacobs is the man who has taken Ironrnan 4x4 from a small, locally-focused $ AUS6 million company to a truly international one now worth $ AUS160 million, something he attributes to hard work and a strong brand. “A brand is about being authentic. You have to live it, believe in it, nurture it, invest in it, be determined and consistent. And be curious.” A number of Ironman 4x4 vehicles fully kitted out with a full range of accessories including bull bars, side steps, lights, tents and tool boxes were on display at the official opening of the new showroom.
Ironman 4x4 Managing Director Tom Jacobs (left) with Terraquip NZ company director Vince Rietveld.
Bold signage identifies new Ironman 4x4 site in Christchurch’s Hornby.
Dave Kaijser, Ironman North Island Business Development Manager, Tony Smith, Ironman Alexandra Ironman (in green), Simon Park, Ironman Australian Sales Manager, and James Smith, Ironman Gore distributor.
Vince Rietveld’s own vehicle, with seven-year-old rooftop tent, much used and still going strong. Pictured: Klem Cristensen, Ironman Taupo, Niki O’Brien, NZ4WD and (in rooftop tent) Sharon Christensen, Ironman Taupo.
Reading NZ4WD over jeep are Wayne Newing from Hawke’s Bay Ironman 4x4 dealer Ruahine Motors (Waipukerau) and John Taal from Milton South Otago Ironman dealer Stihlshop Milton.