Land Rover’s 70 years snow sil­hou­ette

NZ4WD - - NEWS -

Stretch­ing over 250 me­tres, this re­mote De­fender out­line was im­printed on the side of a moun­tain in the French Alps by snow artist Si­mon Beck to mark the 70th an­niver­sary of the Land Rover mar­que on April 30 this year.

Beck, who spe­cialises in cre­at­ing geo­met­ric out­lines on foot, braved sub-zero tem­per­a­tures to start the cel­e­bra­tions by cre­at­ing the De­fender out­line 2,700m up at La Plagne in the French Alps.

To pro­duce the sil­hou­ette, the

artist had to walk 20,894 steps and 16.5km (10.2 miles) through the French Alps

The unique snow art was cre­ated to mark ex­actly 70 years since the orig­i­nal Land Rover was first shown to the world at the 1948 Am­s­ter­dam Mo­tor Show.

The im­age is a trib­ute to the mo­ment when the en­gi­neer­ing di­rec­tor of Rover, Mau­rice Wilks, first sketched the shape for the orig­i­nal Land Rover in the sand of Red Wharf Bay and pro­posed the idea to his brother Spencer,

Rover’s man­ag­ing di­rec­tor.

The for­ward-think­ing de­sign was chris­tened the ‘Land Rover’, the out­line of which we now recog­nise as the De­fender.

In 2015, Land Rover recre­ated the same out­line in the sands of Red Wharf Bay, to mark the fi­nal year of cur­rent De­fender pro­duc­tion.

The snow draw­ing from the air.

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