NEW 007 EX­PE­RI­ENCE

NZ4WD - - CONTENTS -

007 El­e­ments, a new James Bond ex­pe­ri­ence built in­side the sum­mit of the Gais­lachkogl moun­tain in Sölden, Aus­tria, is now open to the pub­lic.

The cin­e­matic in­stal­la­tion was opened just over a month ago now by ac­tress Naomie Har­ris who plays Moneypenny ( Spec­tre, Sky­fall) and Jakob Falkner, Manag­ing Direc­tor of Berg­bah­nen Sölden.

Visi­tors can learn how the thrilling ac­tion se­quences in Spec­tre were filmed in Sölden and see in­ter­ac­tive dis­plays with Jaguar Land Rover tech­nol­ogy. The iconic Land Rover De­fender driven by vil­lain Hinx’s hench­men is si­t­u­ated on the cliff edge and the Range Rover Sport SVR driven by Hinx ( Dave Bautista) is also on dis­play.

Jaguars and Land Rovers have ap­peared in nine Bond films since 1983, when Roger Moore’s Bond es­caped in a Range Rover Clas­sic con­vert­ible driven by Bianca ( Tina Hud­son).

Laura Wood, Head of Brand and Part­ner­ships at Jaguar Land Rover, said: “We are very ex­cited to reach the 35th an­niver­sary of the col­lab­o­ra­tion be­tween Jaguar Land Rover and the Bond fran­chise.

“007 El­e­ments show­cases the long-stand­ing unique part­ner­ship which is still demon­strated to­day, with more than 70 Jaguar Land Rover ve­hi­cles used in the most re­cent film, Spec­tre.”

At more than 3,000m above sea level, 007 El­e­ments is the high­est ex­pe­ri­ence of its kind tak­ing visi­tors on a jour­ney through nine gal­leries and a plaza with stun­ning Alpine views.

The dra­matic spa­ces com­plete

with an im­mer­sive sound­scape show­case the fun­da­men­tal el­e­ments that de­fine the James Bond films – plac­ing visi­tors in­side the world of 007 and re­veal­ing how that world is made.

007 El­e­ments is ac­cessed via the Gais­lachkoglbahn Gon­dola in the re­sort vil­lage of Sölden.

Spe­cial dual-drive Dis­cov­ery.

The new Bond 007 is now open to the pub­lic.

And in ac­tion dur­ing film­ing for the movie Spec­tre.

De­fender in situ.

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