‘Murica loves the F-150

NZ4WD - - NEWS -

Ford’s re­cent de­ci­sion ( or gam­ble as some in the in­dus­try con­sid­ered it) to lighten up its F-Se­ries util­ity mod­els with the ex­ten­sive use of alu­minium ap­pears to be pay­ing div­i­dends – big time! Au­gust was the F-Se­ries’ best sin­gle month since 2005 with sales of 81,839. Au­gust was also the 16th straight month of sales gains for the F-Se­ries ute ( or Trucks as the good old boys like to call ‘em). In­cred­i­ble as it may seem the F-Se­ries has been Amer­ica’s best-sell­ing line of ve­hi­cle since 1986 and the best-sell­ing ‘pickup’ since 1977. A quick check of Wikipedia con­firms that the F-Se­ries is also the big­gest seller ‘across the bor­der’ in Canada. It is cer­tainly big busi­ness for Ford, gen­er­at­ing an eye-wa­ter­ing $ US41 bil­lion in rev­enue. De­spite Pres­i­dent Don­ald Trump’s po­lar­iz­ing pol­i­tics the US econ­omy seems fi­nally to have left be­hind its post-GFC lethargy, with new ve­hi­cle sales across key sec­tors go­ing gang busters as a re­sult. Ford’s SUV sales were also buoy­ant in Au­gust with Ex­pe­di­tion up 94.6 per­cent and Ex­plorer en­joy­ing its best sales month in 14 years, up 19.2 per­cent.

A Ford F-150 ‘ute.’

Newspapers in English

Newspapers from New Zealand

© PressReader. All rights reserved.