NZ4WD STICKER WINNERS
Ford’s Ranger ute continues to spearhead the brave new world of new ‘car’ registrations here in New Zealand. In figures for the first three quarters of 2108, released on October 2 by David Crawford, the Chief Executive Officer of the Motor Industry Association, Ranger remains the country’s top-selling individual model with YTD ( Year To Date) sales of 7430, 1480 more than the second placed Toyota Hilux ( 5950) and 3394 more than the first ‘car,’ Toyota’s Corolla ( 4086). Utes are second only to SUVs (combined sales of 48825 YTD for a 41 percent share) in popularity here with combined sales of 2 and 4WD ‘Pick Up and Chassis Cabs’ accounting for 31,419 sales so far this year ( end of third quarter), or 27 percent of all sales. At 13,910 new vehicle registrations in the month of September 2018 were down four percent ( 597 units) on September 2017. Year to date, however, the market is up by one percent (1,161 units) compared to the first nine months of 2017.” Toyota retained the overall market leader with 21 percent market share ( 2,944 units), followed by Ford with 10 percent (1,369 units) and Mitsubishi with nine percent market share (1,219 units). Toyota retained the market lead for passenger and SUV registrations with 21 percent market share (1,955 units) on the back of strong rentals for the month, followed by Mazda with nine percent ( 812 units) and Mitsubishi with eight percent market share (766 units). In the commercial sector, Toyota retained the market lead with 22 percent market share ( 989 units) followed by Ford with 20 percent ( 901 units) and Mitsubishi third with 10 percent market share ( 453 units).
Top seller. Ford’s Ranger 4x4 ute.