RANGE ROVER MARKS 50TH YEAR IN STYLE
Range Rover celebrated 50 years of pioneering innovation, refinement and all-terrain capability in June with the introduction of the new Range Rover Fifty.
The original luxury SUV has defined the market since 17 June 1970 and, five decades on, the Range Rover has evolved into a whole family of desirable and capable luxury vehicles.
In those 50 years Range Rover has achieved many world firsts and completed numerous impressive feats. It was the first SUV to feature a permanent 4WD system when it was launched, and in 1989 was the world's first 4x4 to be fitted with ABS anti-lock brakes. Later in 1992 it became the world's first 4x4 to be fitted with electronic traction control (ETC) and automatic electronic air suspension, while in 2012, the latest generation Range Rover became the world’s first SUV to feature an all-aluminium lightweight construction, making it lighter, stronger and more efficient.
It has crossed the notoriously impassable ‘Darien Gap,’ was the first vehicle to ever be displayed at the Louvre Museum in Paris, and has even won the Paris-Dakar rally – twice.
To celebrate 50 years as a motoring icon, the limited-run Range
Rover Fifty will be restricted to just 1,970 vehicles globally, in recognition of the year the original Range Rover was launched.
The Range Rover Fifty will be available in both standard and long wheelbase body designs. In extremely limited numbers, Land Rover Special Vehicle Operations is also offering the Range Rover Fifty in one of three Heritage exterior solid paints reproduced from the original Range Rover paint palette; Tuscan Blue, Bahama Gold and Davos White.
A range of powertrain options will be available; petrol, diesel and even a plug-in hybrid P400e version.
Now in its fourth generation with over a million sold in its lifetime, the Range Rover is the ultimate expression of luxury. It’s unmistakable, sophisticated design and class-leading all-terrain capability has ensured the Range Rover is as peerless and relevant today as it was in 1970.