Otago Daily Times

Serko plans ASX listing

- PAUL MCBETH

WELLINGTON: Serko shares hit a record after the online travel booking software developer announced plans for a secondary listing on the Australian Securities Exchange next month as a means to broaden its investor base.

The stock rose as high as $2.65 and was recently up 6.1% to $2.63, adding to the 13% gain so far this year.

Serko was the best performer on the NZX in 2017, starting the year at 29c before closing 2017 at $2.19.

The company delivered a firsthalf profit, positive cashflow and stepped up plans to launch in North America, attracting investor support as it executed its plans successful­ly.

The company now plans to join the ASX in June via a compliance listing, while keeping its primary listing on the NZX.

Australia’s stock market operator has made it easier for firms to trade through its platform with a foreign exempt listing status, and its deeper pool of investors and broader analyst coverage has lured several New Zealand firms to bypass the NZX in favour of the ASX.

‘‘While it is Serko’s intention to remain a New Zealand domiciled-business, committed to our New Zealand investor base, we recognise that listing on the ASX is a way of potentiall­y accessing a broader pool of institutio­nal and retail investors who wish to share in Serko’s success,’’ chief executive Darrin Grafton said in a statement.

‘‘The bulk of Serko’s revenue comes from Australia, and we expect to see continued growth in that market even as we undertake our global expansion initiative­s.’’

Earlier this year, the company signed a binding strategic alliance with ATPI Group to deploy Serko’s Zeno platform globally, including in the US, Europe, UK and Asia for the next five years. The first customer site, the UK, is scheduled to start in the middle of the year.

Serko raised $17 million of new capital in 2014 when it sold shares at $1.10 apiece in an initial public offering. Existing shareholde­rs sold a further $5 million into the float, and it went back to market in late 2015, raising $8.1 million from institutio­nal and eligible investors at 84c apiece. — BusinessDe­sk

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