Covid one hit too many for restaurateur
WANAKA
A PIONEERING Wanaka chef who survived a fire destroying his restaurant and the economic downturn from the Covid19 lockdown says the Auckland restrictions in August were his third strike and he is out of business.
Ode Conscious Dining chef and coowner Luke Parkinson opened the restaurant in Post Office Lane, Wanaka, in May 2017 with the philosophy of using only organic, ethical, sustainable, seasonal ingredients, primarily from the region.
He said the first six months were ‘‘really bad’’ but by the summer he was full just about every night.
After 15 months Cuisine magazine awarded the restaurant its first hat but 48 hours later, fire gutted the restaurant.
In August 2019, a year later, Ode had reopened with a staff of 17 and was doing ‘‘really well’’ until the first Covid19 lockdown closed its doors.
‘‘At the end of May we did not have enough funds to reopen after the first lockdown ended, so I said I am going to make apple crumble for $10 each, with free home delivery.
‘‘I thought I would sell a few hundred and I woke up the next day to my manager frantically trying to contact me saying we had almost 900 orders and what should they do?’’
Mr Parkinson said he sold two tonnes of apple crumble and made $20,000, enough to pay off his suppliers and ‘‘bumpstart us reopening on July 2’’.
During the Auckland restrictions he realised 80% of his customers were from out of town, he said.
On Friday night Mr Parkinson announced he had made the ‘‘heartwrenching’’ decision to close the restaurant on November 8.
‘‘It is not that it is a bad business model and if we did not have Covid, I would be in the money.
‘‘I don’t feel a failure. I feel that this is out of my control,’’ he said.
Mr Parkinson said he was living one day at a time but was ‘‘reaching out to investors and partners’’ in a lastditch effort to keep Ode open.
‘‘A lot of people are struggling in Wanaka, even those with good foot traffic.
‘‘It is just the way it is with no international tourists.
‘‘A lot of people are feeling the pressure,’’ Mr Parkinson said.