NZ lamb sells around the globe

“THERE are two extraordinary reasons why readers continue their raid on the authorised Globe stations for New Zealand lamb,” writes Alfred W. McCann in the New York Globe. “They have learnt for themselves that New Zealand lamb, in spite of all the trade propaganda at its expense, is the last word in lamb excellence. They also know that the Globe stations are constantly inspected, and that the chances of getting inferior domestic lamb under a New Zealand label are few. Superb quality at fixed price is the big hit of the year. It shows what can be done by a little constructive surgery and careful nursing. It points the way to great achievements in the future.” Mr McCann is referring to the importation and distribution by the Globe newspaper of consignments of New Zealand lamb as an enterprise of its own, and an effort to cheapen meat in New York.