Beauty’s new battleground B
Eing female is beautiful and wonderful, but it comes with its challenges. Today’s woman needs to be smart, savvy, thoughtful, strong, mysterious, ambitious, caring, resourceful and sexy – all before she’s had her morning coffee.
Modern-day living can be stressful on the mind and modern-day environments can be stressful on the body. We all know about the damaging effects UV rays have on our skin, but have you ever considered what pollution is doing to your complexion? It’s beauty’s new battleground. We can’t stop growing older (yet!), however we can reduce the impact various aging factors have on our skin. Research is mounting on how long-term exposure to pollution and sun plays a major role in premature signs of aging. Sunscreen isn’t enough, because simply protecting the skin from sun exposure won’t also protect it from the effects of pollution. Skin is a good barrier. When we’re young, it’s naturally loaded with antioxidants, providing a built-in defence against the environment. But our repeated exposure to pollution and UV light over the years breaks down these protective substances in the skin, increasing our susceptibility to skin damage. Recognising the global epidemic of pollution, Elizabeth Arden – a leading authority in high-tech environmental anti-aging solutions – recently introduced a first-of-its-kind invisible skin shield: new Prevage® City Smart + DNA Enzyme Complex + Anti-pollution + Antioxidants Broad Spectrum SPF 50 Hydrating Shield. Prevage® City Smart was developed to be a daily use product that combines pollution and UV protection with a DNA Enzyme Complex to strengthen skin. Firstly it protects by forming an invisible protective barrier with its AntiPollution Shield Technology. Then complex antioxidants prevent further free radical damage. Lastly, the elastin and collagen matrix is strengthened resulting in healthier, more resilient skin. By neutralising the impact of environmental and oxidative stress on the skin, Prevage® City Smart effectively keeps it looking younger, smoother, brighter and protected. This sheer, hydrating multi-active skin defender is an essential last step in daily skincare regimens, regardless of age, skin type or concern. Prevage® City Smart also contains a universal tint and optical diffusers that work well with all skin tones and makeup products. Pollution isn’t just a daytime problem. Free radicals from environmental pollution know no boundaries or time zones, or light from dark. Given what we now know about the damage from unprotected sun exposure, smoking and pollution, it’s never too early to start using antioxidant-loaded products morning and night. Available from all Elizabeth Arden stockists. www.elizabetharden.co.nz
Prevage City Smart combines pollution and UV protection ® with a DNA Enzyme Complex to strengthen skin and keep it looking younger, smoother, brighter and protected.
Research is mounting on how long-term exposure to pollution and sun plays a major role in premature signs of aging.