Aston Martin Lagonda is coming back (maybe)
While it has owned Lagonda since 1947, Aston Martin has never really seemed committed to doing much with the legendary brand.
Following Aston’s purchase, production restarted using existing designs and continued until 1958, but eventually petered out. A four-door version of the Aston Martin DB4 called the Lagonda Rapide was built between 1961 and 1965, while a four-door model based on the Aston Martin DBS was built between 1974 and 1976.
In 1976, arguably the most widely known Lagonda made under Aston’s ownership appeared, the magnificent Aston Martin Lagonda ‘‘wedge’’ that was available until 1989.
Well, at least in theory. It only ever made 645.
Despite much muttering about resurrecting the brand, a few show cars and a very limited run of sedans and shooting brakes based on the Aston Martin Virage for some ‘‘exclusive’’ customers (Middle Eastern royalty) Lagonda pretty much disappeared until 2008 when Aston announced it would be reviving the brand for its centenary in 2009.
The idea was that Lagonda would produce a range of high- end SUVs so, of course, nothing happened until it produced a hyper-luxury NZ$1.3 million dollar twin-turbo V12-powered sedan called the Taraf in 2014. Just 200 were made.
That patchy inconsistence could be about to change, however, because now the company has announced that it will unveil an new Lagonda SUV in 2021, which it says will be the first luxury SUV exclusively driven by zero emission powertrain technologies and will ‘‘uphold all the qualities of the re-invented super-luxury marque.’’ The Lagonda SUV will feature an evolution of the design language recently seen on the ’Vision Concept’ that was unveiled at this year’s Geneva Motor Show.
Aston Martin says the SUV will be built around ‘‘near-future technologies’’, making the Lagonda SUV something the company claims will be the first of its kind: an ‘‘ultra-stylish, supremely luxurious, fully electric emission-free vehicle.’’ ‘‘In reviving one of the most iconic names in motoring we have created a unique opportunity,’’ says Aston Martin president and chief executive officer, Dr Andy Palmer.
‘‘One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires.
‘‘The Lagonda SUV is the first of its kind: a spacious, highperformance 4x4 that successfully reconciles a love of technology, luxury and style.’’ Aston Martin EVP and chief creative officer, Marek Reichman says: ‘‘The Lagonda SUV will retain the boldness of the Vision Concept.
‘‘Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.’’ A Lagonda for the future sounds good. But then it has threatened to do that before.
The legendarily angular Aston Martin Lagonda was (theoretically) available until 1989.
Aston Martin is set to revive the Lagonda name in 2021 on an all-electric SUV.