Rotorua’s bike boost economy
Crankworx is luring more visitors to Rotorua and not just during the event, according to local bike shop owner Craig Corbett.
‘‘We get a lot of tourists coming through, both domestic and international tourists who have come to visit Crankworx and they come looking for either service or goods so it’s very positive for us,’’ the NZO Ride Central owner said.
‘‘It’s not necessarily always during Crankworx either. They come here at some stage because they’ve watched Crankworx online and they think ‘I’ve got to go there and check it out’. So I’m getting people from New Caledonia, the Philippines and South America who are coming here because they’ve seen the Enduro World Series at Crankworx.
‘‘Crankworx has really raised the awareness in the local community and for that global mountain biking community, it’s really put us on the map,’’ he said.
Outside of Crankworx mountain bike events dominate the Rotorua events calendar.
There’s everything from the annual Moonride and the 2W Gravity Enduro series four times a year to national cross country and downhill races in Whakarewarewa forest.
‘‘When we have biking events on the weekends we are busy all week beforehand. People come to town a couple of days early to ride the trails and get used them and they come in for repairs so there’s a direct spin-off [from the event] for our business.’’
Corbett turned his love of biking into a business opportunity and caters to everything mountain biking in Rotorua.
Ahead of Crankworx 2018 Corbett and his seven staff prepared for a busy period at the shop and out on the trails.
‘‘During Crankworx there’s definitely a pick-up in business but I think the bigger exposure is bringing more people to Rotorua, either domestic or international people. They’re coming here as a key destination to go mountain biking,’’ he said.
‘‘Those people are staying somewhere, they’re getting food from somewhere … there’s a whole bigger picture here.
‘‘And we have a very proactive community, from trail builders and event organisers to retail shops, transport people and tour guides.
‘‘It’s all part of this jigsaw puzzle and the whole jigsaw sits together pretty well.’’