Ro­torua’s bike boost econ­omy

Rotorua Review - - OUT & ABOUT -

Crankworx is lur­ing more vis­i­tors to Ro­torua and not just dur­ing the event, ac­cord­ing to lo­cal bike shop owner Craig Cor­bett.

‘‘We get a lot of tourists com­ing through, both do­mes­tic and in­ter­na­tional tourists who have come to visit Crankworx and they come look­ing for ei­ther ser­vice or goods so it’s very pos­i­tive for us,’’ the NZO Ride Cen­tral owner said.

‘‘It’s not nec­es­sar­ily al­ways dur­ing Crankworx ei­ther. They come here at some stage be­cause they’ve watched Crankworx on­line and they think ‘I’ve got to go there and check it out’. So I’m getting peo­ple from New Cale­do­nia, the Philip­pines and South Amer­ica who are com­ing here be­cause they’ve seen the En­duro World Se­ries at Crankworx.

‘‘Crankworx has re­ally raised the aware­ness in the lo­cal com­mu­nity and for that global moun­tain bik­ing com­mu­nity, it’s re­ally put us on the map,’’ he said.

Out­side of Crankworx moun­tain bike events dom­i­nate the Ro­torua events cal­en­dar.

There’s ev­ery­thing from the an­nual Moon­ride and the 2W Grav­ity En­duro se­ries four times a year to na­tional cross coun­try and down­hill races in Whakare­warewa for­est.

‘‘When we have bik­ing events on the week­ends we are busy all week be­fore­hand. Peo­ple come to town a cou­ple of days early to ride the trails and get used them and they come in for re­pairs so there’s a di­rect spin-off [from the event] for our busi­ness.’’

Cor­bett turned his love of bik­ing into a busi­ness op­por­tu­nity and caters to ev­ery­thing moun­tain bik­ing in Ro­torua.

Ahead of Crankworx 2018 Cor­bett and his seven staff pre­pared for a busy pe­riod at the shop and out on the trails.

‘‘Dur­ing Crankworx there’s def­i­nitely a pick-up in busi­ness but I think the big­ger ex­po­sure is bring­ing more peo­ple to Ro­torua, ei­ther do­mes­tic or in­ter­na­tional peo­ple. They’re com­ing here as a key des­ti­na­tion to go moun­tain bik­ing,’’ he said.

‘‘Those peo­ple are stay­ing some­where, they’re getting food from some­where … there’s a whole big­ger pic­ture here.

‘‘And we have a very proac­tive com­mu­nity, from trail builders and event or­gan­is­ers to re­tail shops, transport peo­ple and tour guides.

‘‘It’s all part of this jig­saw puz­zle and the whole jig­saw sits to­gether pretty well.’’

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