Soon everyone was wearing a sleeveless maillot style, which still went to the knees. Championed by French Riviera designers including Coco Chanel, it was surprisingly sexy for the time. With New Zealand turning to Europe for inspiration, fashion started to pick up pace. Stripes and spotted swimsuits surfaced, as well as sunshades, and embellished hats and even beach capes were sported in local fashion magazines. While women were subjected to the swimsuit police overseas, New Zealand was ahead of the time.