1940s

Simply You - - Athleisure -

World War II’s fab­ric ra­tioning had a sil­ver lin­ing for those who wanted to show more skin on the beach – wear­ing a two­piece was for the good of the coun­try, af­ter all. Fol­low­ing the war, the de­vel­op­ment of stretchy fab­rics, such as Jantzen, and builtin brassieres meant tech­ni­cal swim­suits could en­hance the fig­ure, just when New Zealand’s An­nual Hol­l­i­days Act (1944) made way for more fun – and flaunt­ing

– in the sun.

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