Regeneration

From big brands to boutique labels, The Crossing has become a destination for Christchurch shoppers.

Helping to revitalise the city centre and seeing businesses bounce back from the lockdown of 2020 are a few reasons The Crossing centre manager Kelly Morrison feels proud. “We love being part of the Christchurch growth story,” she says.

“It’s been amazing to see retailers continue to set up shop here the past few years. We’ve welcomed nine new stores to The Crossing in the last 12 months alone.”

More than ever, locals are craving a place to meet up with friends, treat themselves and mingle with likeminded people.

“Being open again is such a great feeling. We feel so lucky that we are able to provide a beautiful space where friends, whānau and colleagues can reconnect after these difficult times,” says Anna Walsh, franchise owner of Coffee Culture, situated in the heart of The Crossing.

This desire for an in-store experience and social reconnection will no doubt influence Christmas shoppers too.

“Shopping locally gives people peace of mind; you can see, touch and try items that you want to buy without having to wait for online deliveries,” Kelly observes.

“The great news is, our stores are full of stock and can handle custom across the three lower alert levels.”

The Crossing’s wellbeing offering has been enhanced with a new IHF Health Club, featuring modern fitness facilities such as a yoga studio and PRAMA group fitness space. A plunge pool and members’ lounge makes it an oasis in the city.

Feedback from retailers is that visitors enjoy the fresh air and outdoor spaces of The Crossing after being stuck at home for weeks.

“To see familiar faces coming back is so encouraging,” says Anna Green, owner of Belleza. “You just can’t beat a good in-store experience – the comradery and the feeling you get when you find what you’ve been looking for!” thecrossing.co.nz