Enamel mugs If you feel like you’re camping in the wilderness every time you have a cuppa, the novelty starts to wear off.
Think tanks And for that matter, “thought leaders”. What is it you actually do?
The Facebook thumb So patronising. Would it kill you to just write “OK”?
Concept stores Nigh indistinguishable from regular stores. You’re going to have to try harder than that to lure us offline.