Vmotion scores in Detroit
The Vmotion 2.0, a concept vehicle showcasing Nissan’s new sedan design direction, is the winner of the 2017 EyesOn Design Award for Best Concept Vehicle at last month’s North American International Auto Show in Detroit.
The concept vehicle also received the award for Best Innovative Use of Colour, Graphics and Materials.
The EyesOn Design Awards are selected by a panel of design leaders from around the globe, with the aim of identifying the best production and concept vehicles making their worldwide car-show debuts in Detroit.
‘‘Vmotion 2.0 offers a stunning look into the future of Nissan design – fresh and dynamic, yet cabin-focused,’’ says Mamoru Aoki, executive design director, Nissan Global Design Strategy.
‘‘This prestigious award, earned from top design leaders from around the world, exemplifies the enormous potential of Nissan’s newest design direction.
‘‘We’re honoured to be here and excited to continue to show the world the limitless capability of Nissan design.’’
The concept is the evolution of the so-called V-motion front design signature seen on many Nissan production models.
The award-winning vehicle colour, Silver Copper, is a blend of copper and other metals, creating a layered effect with different hues and reflections in different angles.
‘‘Over 100 attempts were made to get this colour just right,’’ says Nicole Fonseca, senior colour and materials designer, Nissan Design America.
‘‘On our 101st try – our magic number, apparently – we discovered the perfect blend of copper, silver and other metals to create this beautiful, multi-layered paint.’’